Version 1.0: We have created three mock-ups to show how it would look Riyadh Air logo could look on the Atletico Madrid 23-24 home kit. The one with the icon and Riyadh Text in Latin-script in the lower part is the to be the most likely.
Atletico Madrid have been in the market for sponsors after their contract with crypto platform WhaleFin failed. As per Mundo Deportivo reports, the team has had talks with a variety of airlines. They have Riyadh Air, a Saudi Arabian airline operated by the nation’s Public Investment Fund, currently at the forefront of negotiations. It is aiming to be one of the major players within the sector in the next decade.
According to @MercadoATM the person who told us about the news It’s all done with Riyadh Air will be announced as the new Atletico Madrid main sponsor next week. It’s an agreement for five years.
It is interesting to note that both Atletico as well as Riyadh Air have been teasing about the possibility of a partnership. Riyadh Air tweeted the following at the time that Atletico’s match against Manchester City ended earlier today.
Atletico As for Atletico, they featured different slogans on their uniforms during the week. The motto “To the World” being one of Riyadh Air’s slogan “From Riyadh to the World”.
If the agreement is approved, Riyadh Air will replace WhaleFin who had previously signed a contract to be paid 40 million euros per year up to 2027.
The club has begun selling shirts that do not bear the WhaleFin logo, the players use the original logo during games. This will be changed when the deal to Riyadh Air is finalized.
Atletico Madrid 23-24 Kits
In addition, Capital Energy, the prior sponsor of the jerseys for training, is leaving the club, and making the club search for a potential sponsor.