In a time when kit kits for national teams are usually free of sponsors, KitShed, a well-known football channel has brought the fan’s imagination to new heights with the idea of kits for national teams decorated with iconic sponsors. From Lego to sponsoring Denmark to Ferrari and Ferrari partnering in Italy, KitShed has created 12 striking designs that recreate the uniforms that are worn by some of the world’s most famous international teams.
EXPLORING THE POSSIBILITIES OF SHIRT SPONSORSHIP IN INTERNATIONAL FOOTBALL
Although FIFA regulations ban the use of sponsors on national team kits for matches KitShed’s unique approach to the incorporation of sponsors offers a fresh view of the football industry. The designs show the possibilities of collaborations between famous brands with national football teams which can spark discussions about the relationship between brand recognition and football internationally.
In the real world, national teams have sponsors for their training shirts however, they usually don’t just have multiple logos of sponsors on one kit. Also, the national teams may don’t always use a renowned national business, but rather those who have the highest rates.
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